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My master’s thesis project (2017/2018) went to great lenghts in order to create a new, distinctly colorful and cheerful look-and-feel for over-the-counter (OTC) medicine packaging and all sorts of accompanying visual communication devices.

Everything from my approach to illustration and typography to the various ways the visuals adapt to different applications was my attempt to create a unique visual language. The main goal was to have the packaging serve as both a vital source of information for the consumer and a way to enrich the process of bying and using the relief-giving medicine inside the packaging with some much-needed colorful optimism.

I had the great privilege to take my time with this project and as a result, there’s a bit more scrolling than usual :)

My goal was to create a consistently engaging and informative visual language with a heavy accent on eye-catching, playful and evocative illustrations and simple, easy-to-understand approach to typographical information. This process involved both the packaging design and its (fictional) parent brand's visual identity The project took into consideration most of the main types of OTC medication Pain killers/anti-inflammatory drugs Cough, flu, cold, sore throat... Nasal spray and drops, eye drops Antifungal and antihistamine cremes Allergy relievers Various medicines helping with digestion issues Some common antiseptics, band-aids Dietary supplements containing vitamins and minerals Herbal cough syrups Various other ways through which the visual identity was applied: Patterns and other papery goods Motivational cards Stickers More stickers... A poster-based campaign with heavy emphasis on six illustrated characters personifying six common types of ailments
© 2024 Jakov Jakovljević